Serena Brown was commissioned by The Midnight Club to recreate the iconic 2006 adidas campaign, Jose+10.
To tackle the insight that 43 percent of girls quit sport at 13, adidas has brought together stars from the women’s and men’s games – past and present – to recreate the image, built to showcase the powerful potential for girls staying in the world’s favourite sport. The image features todays stars such as Alessia Russo, Kadidiatou Diani, Linda Dallmann, Jude Bellingham and Lionel Messi, alongside legends of game like David Beckham, Kaká, and Zinedine Zidane.
