Hollie Fernando is a photographer and director based in London. Known for her rich colour palettes and a dreamlike quality which imbues her work, Hollie creates arresting images which are both delicate and powerful at the same time. Taking inspiration from classical painting, Hollie often revives these conventional allegories and symbolic features, subverting received ideas of how we view an image to create fantastical work centred in her own world. Shooting with both a relaxed and thoughtful approach, Hollie always gets the best out of her subjects and has worked with a range of sitters from actors and musicians to her own siblings.Recent clients include Adidas, Champion, Lazy Oaf, Telegraph Magazine, Wonderland, Universal Music, VICE, Observer Magazine.
Hollie Fernando continues her relationship with STORY mfg. shooting their SS21 women’s collection. Taking inspiration from folklore and our connection to the world around us, Hollie has created a hauntingly ethereal set of images and film.
Hollie Fernando was recently commissioned by Highsnobiety to shoot the new Gucci Off The Grid Collection. Gucci Off The Grid is a new concept, a range of ready-to-wear pieces that focus on recycled, organic and bio-based materials for consumers aware of their environmental impact. Huge thanks to the team, most notably vegetable-king Stratford Gerald.
Hollie Fernando creates the latest campaign for Story mfg. x Reebok, shooting both stills and a short film taking inspiration from natural processes of growth and decay.