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Lulu Ash

ABOUT

Lulu Ash’s photography is about people; it’s about feelings, connections and stories. Working with her subjects, she is able to create authentic and emotive narratives, evoking a sense of place. Her work has a distinct aesthetic where she is simultaneously able to created candid, spontaneous moments while also having a dreamlike quality. Born and raised in South Devon, Lulu went on to study Fine Art Photography at University College Falmouth. She currently splits her time between Cornwall and London.

Lulu’s work has been featured in numerous publications including It’s Nice That, Harper’s Bazaar, The Telegraph Magazine, HUCK and The Times to name but a few.

Recent clients include BT, Carling, The White Stuff, Airbnb, Talisker, Fashion Revolution, M&S, Halfords, SONY, Westons Cider, Kleenex and Samsung.

Recent Work

LULU ASH / SPEEDO

By Lulu Ash, News

We’re happy to share that Lulu Ash was commissioned to create the latest campaign for Speedo Outsiders Club.

Lulu photographed a community group, Almost Syncro, for whom synchronised swimming is not only a passion, but also a way to find confidence.

LULU ASH / HABITAT

By Lulu Ash, News

Photographer Lulu Ash was commissioned by the team at New Commercial Arts to photograph the latest campaign for Habitat.

Lulu was selected for her relaxed, reportage approach to photography bringing in beautiful natural light to create a fantastic campaign which can be seen on billboards around the country.

Huge thanks to everyone at New Commercial Arts!

LULU ASH / SPEEDO

By Lulu Ash, Uncategorized

We’re happy to share the second part of Lulu Ash’s project for Speedo. 

Following on from the beautiful images shot at Jubilee Pool, the newly released part of the project takes us to the Cornish coast. 

LULU ASH / SPEEDO

By Lulu Ash, Uncategorized

Lulu was recently commissioned to shoot the new campaign for Speedo, Outsiders Club. 

Championing our love of cold water, from chilly lidos to the commanding seas around the British Isles, Lulu captured real swimmers in the place they love. Here is the first set of images in the trilogy…

LULU ASH / HIGH SUMMER

By Lulu Ash, Uncategorized

With summer days coming to an end, we wanted to share a personal project from Lulu Ash. 

Shot in Cornwall in high summer, Lulu captures the lazy days of August in her candid and intimate style, focusing on the interplay between human an nature. 

LULU ASH / NINA BROOKE

By Lulu Ash, Uncategorized

Lulu Ash has been shooting some new personal work with painter and surfer, Nina Brooke. 

Nina is known for creating beautiful aerial paintings of surf scenes and is a keen surfer herself – here are some of our favourites. 

LULU ASH / SUMMER ’19

By Lulu Ash, Uncategorized

As well becoming a new mother to beautiful Daphne, Lulu Ash managed to find time to take her camera with her and capture some beautiful candid moments.

 

 

LULU ASH / FASHION REVOLUTION

By Lulu Ash, Uncategorized

Lulu Ash was recently commissioned by ethical brand Fashion Revolution to shoot their maiden campaign. 

Lulu shot a series of intimate portraits of people wearing clothes made by designers who include artisanal and traditional crafts in their design DNA.

Crew

Photographer: Lulu Ash: @luluashstudio

Producer: Poppy France: @poppyfrance

Photo Assistant: Andrew Goss: @andrewgossphoto

BTS Photography: Sam Bush: @sambush_

HMU: Poppy France: @poppyfrance

HMU Assistant: Jo Lorrimer: @jolorrimermakeup

Styling: Ellie Witt: @ejwitt

Casting: Sarah Bunter: @buntercastingarchive

Studio: Cloud and Horse: @cloudandhorse

Models

Jasmine Hemsley: @jasminehemsley

Lovisa Lager: @lo.visa

Ayokunmi Sule: @ayokunmi

Coral Kwayie: @ckwayie

James Cunningham: @jamesgohc

Ramla Jamac: No social at moment

Model Wears

Jasmine wears: Jumper by Alice Lee: @alicelee1

Ramla wears: Jumpsuit by Sophie Hawkins: @sophiehawkinsco

James wears: Shirt by Oshadi: @oshadi_collection

Ayo wears: T-shirt by Merz B Schwanen at Antibad: @antibad @merzbschwanen

Coat by Naushad Ali: @_naushadali_

Lovisa wears: Top by OShadi: @oshadi_collection

Coral wears: Top by Naushad Ali: @_naushadali_

Pearly Queen Necklace by Luc:e: @lu_lu_ce

LULU ASH / A WOVEN PLANE

By Lulu Ash, Uncategorized

Lulu Ash recently shot for ethical clothing brand A Woven Plane. 

A Woven Plane design luxury socks for women, with a strong ethos on practicality and sustainability. 

LULU ASH / CALIFORNIA ROAD TRIP

By Lulu Ash, Uncategorized

Lulu Ash recently traveled to California and took her camera along with her. Here are some of our favourite shots from Los Angeles, Ojai and on the road.