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EM COLE / HEY GIRLS / UNSANITARY PADS

Em Cole was recently commissioned by adam&eveDDB to shoot a series of stills and a short film for the latest campaign from Hey Girls, Unsanitary Pads. 

1 in 10 girls in the UK live in period poverty, essentially this means they do not have access to sanitary products. We don’t think any girl should be forced to use dirty socks, toilet paper or newspaper when on their period. Visit Hey Girls to learn more on how to change this. 

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