John Higginson is a photographer and director specialising in automotive photography. After a stint in the merchant navy, John decided to pack it all in for a career combining his two loves, photography and cars. Known for his dramatic lighting and rich colour palette, John creates work full of visual impact. He is easily able to build his images and films into narratives full of passion, mystery and intrigue where emotional engagement is key.

Recent clients include Lexus, Ford, Rolls-Royce, BMW, Renault, Mazda, Jaguar, Nissan, Land Rover, Volvo, Toyota, Subaru, Qatar Airways,  BA, Nikon, JCB Construction and Walmart.